Responsive design

Smartphones, tablets and smart TVs and more offer a wide range of platforms for website users. Make sure your site works perfectly on every screen with a responsive website design. We code to deliver a clean, easy viewing experience from pocket to PC.

Savvy internet users have high expectations of a website whatever device they are using – they expect to be able to find what they want, quickly and easily and this will influence their decision on whether your company will give them the right product or service or whether they just move on to the next website.

If you have been thinking about a mobile website offering for your potential customers, now is the time to embark on a responsive solution that will provide a flexible site capable of meeting the challenges of a changing, developing mobile device arena.


Responsive design is based on the principles of flexibility and fluidity – a website should be flexible enough to meet the differing needs of the same user depending on the device they are using at any one time and be able to adapt to provide a great user experience on any size of screen.

With a Responsive Design the structure and content of a website will adjust to the screen space available but so too will images and videos. Responsive design takes account of the fact that a human finger, not a mouse pointer, will be selecting options and allows a website to be reduced to the basic elements required for it to function effectively.

Responsive Design ensures that the content looks good whatever the device and that a website provides the best possible user experience by tailoring the content to the device. It uses HTML media queries to implement tailored style sheets for specific screen resolutions and to display images and video at the optimal size for the device being used.

Responsive Design is a simple, yet effective, solution that enables a single website to be served up to maximum effect on a wide range of devices with different screen sizes and resolutions. It is flexible enough to meet the needs of existing devices but also the challenges of new devices coming to the market.

The growing variety of devices and their increasing popularity is proving incompatible with traditional website design where there is a main site and, perhaps, another site aimed at the smartphone user. It is now unrealistic to expect a single website to be sufficient to meet your visitors’ needs.

Remember it is not just the physical dimensions of a screen that influence the design of a site for mobile users but also the ability to click on parts of the website. Menu items or other options that are too close together can easily be incorrectly selected on a smartphone or other touch-screen device.

So, how can Responsive Web solve these problems?

By tailoring one content source, through the use of bespoke style sheets the Responsive Web can ensure your website looks right whatever device it is viewed on. What is important is to get the content right and to serve the right content at the right time on the right device.

It starts by determining the fundamental elements of a website required for it to function. In fact the constraints imposed by devices with small screens such as smartphones are a perfect opportunity to focus on what is really necessary for a your website.