On-Page Optimisation

On-page optimisation is about making sure the site is built correctly with good content structure which includes the target keyword for the page.

The use of best practice development, along with attention to detail are very important here. 

Effective use of mark-up is also crucial, Freestyle are proponents of the good relations mark-up which explicitly tells the search engines how to interpret data.  We also make use of extensive Meta information, such as Dublin Core, Microformats and Geotags, along with the traditional Meta Tags.