Keyword Research

Keyword research is the bedrock of effective search engine optimisation, the process involves analysing seed words to identify the levels of active competition as well as the words the general public are actually using for searches.

The results are a set of keywords and phrases that can be actively targeted where there is a high possibility of achieving an excellent ranking.

The results can also be surprising, for instance, we performed keyword analysis for a kitchen manufacturer, one of the seed phrases used was for "bespoke kitchens".  This proved to be a highly competitive phrase, with a surprisingly low number of actual searches, turns out the general public search for "handmade kitchens", where there were a lot of searches but much lower levels of competition.

Keywords are then used through the next two stages of SEO, on-page optimisation and off-page optimisation.